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SWOT Analysis of Nescafe Free essay! Download now

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SWOT Analysis of Nescafe

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Downloads to date: N/A | Words: 183 | Submitted: 28-Aug-2011
Spelling accuracy: 27.3% | Number of pages: 2 | Filetype: Word .doc

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it is the swot analysis of nestle


SWOT Analysis of Nescafe:
Being a product of Nestle.
Nestle Groups proprietary technology, expertise and the extensive centralized research and development facilities can be accessed as a result of the General Agreement License.
They offer high quality and safe products at affordable prices.
Importance is given to nutrition, health and wellness of the consumer.
The brand is well differentiated from it competitors with market share leader.
Product innovation and renovation is based on consumer insight.
They have an efficient supply chain.
Responsive organization structure and a strong management team.
Their distribution structure allows wide reach and coverage in target market.
They have a capable and engaged HR.
Participation in Global Business Excellence.
They have a strong financial position.

Supply chain configuration is complex.
Cascading indirect taxes.
They have a price point portfolio.

There is potential for expansion in small towns and other geographies.
Rising demand for premium products.
Simplify taxation and distribution by introducing GST.
Tapping of consumers who are health conscious.

Volatility of price of raw material, packaging material and fuel.
Availability of agro based commodities.
Food inflation.

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