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marketing management - hugo boss Free essay! Download now

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marketing management - hugo boss

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hugo boss company analysis




Public Company
Industry: Luxury goods
Founded: 1924
Headquarters: Germany
Employees: 9910
Profits: €185.9 million
Stock Exchanges: Frankfurt
Ticker Symbol: BOS

Executive summary

HUGO BOSS was founded in 1923 in Germany and is today the global leader in the market for premium clothing, known worldwide for distinctive, innovative fashion. HUGO BOSS is fully committed to its responsibilities as an international organisation and therefore its involvement in social and environmental issues is constantly gaining in importance. It is especially aware of its duty to safeguard the earth’s natural resources and continuously tries to improve its environmental accountability.

The fashion group generates sales of 1.6 billion EUR with a workforce of over 9000. Further indicators of the HUGO BOSS Group are the high number (over 1,000) of HUGO BOSS stores worldwide, with more than 5,700 other partner POS venues. HUGO BOSS has a presence in over 120 countries and the name rhymes with outstanding design and high quality product. The BOSS brand was first introduced as a classical men’s business wear line in the
1970s and the range has now been extended to other fashion segments. Nowadays, the purpose of the company is the conception, production and distribution of Clothing, Footwear and Accessories, as well as Fragrances & Cosmetics, Eyewear and Watches.

The menswear collections include BOSS Black which focuses on elegant business wear, with BOSS Orange providing up-to-date casual wear and the BOSS Green collection offering performance sportswear. The luxurious tailored fashions of BOSS selection targets an audience who demand exceptional materials, craftsmanship and exclusivity. The BALDESSARINI luxury collection is for men of consummate sophistication.

Women’s wear include the refined looks of BOSS Black and the hip, creative fashions of BOSS Orange. The HUGO brand adds uniquely different styles for both men and women.

The corporate headquarters of HUGO BOSS is located in Metzingen, Germany, which manages the global performance of the group, the design of the collections as well as the development of groundbreaking production technologies. Around the world, the group is represented by its own subsidiaries, production facilities, sourcing offices and distribution centres. The production facilities of HUGO BOSS are situated in Germany, Turkey, Italy, Poland, Switzerland and the US.


Key Dates:
1923: German tailor Hugo Boss sets up his workshop in Metzingen.
1948: Company founder Hugo Boss dies.
1967: The Holy brothers take over management and transform the company into a men's fashion manufacturer.
1985: The company goes public and is renamed Hugo Boss AG.
1991: Marzotto S.p.A. becomes majority shareholder.
1993: The Holy brothers resign from management and are succeeded by new CEO Peter Littmann.
1998: Long-time chief designer Werner Baldessarini becomes CEO.
1998: Hugo Boss launches its first collection for women.

In 1923, German master tailor Hugo Boss set up shop in the small ...

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