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IBM business strategy Free essay! Download now

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IBM business strategy

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Downloads to date: N/A | Words: 2555 | Submitted: 02-Jan-2012
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IBM business strategy essay previewIBM business strategy essay previewIBM business strategy essay preview


IBM business strategy


IBM was first established in New York State on the 16th of June, 1911. At the time, the name of the company was Computing Tabulating Recording Company. The world’s first dial recorder became one of the business strongholds of CTR. IBM is famously known as one of the few companies in the U.S which continued to prosper despite the Great Depression of the 1930s.
There have been very few business leaders that have pursued corporate excellence with the same zeal and acumen as the founder of IBM, Thomas J. Watson. Watson was no doubt a salesman with talent and enthusiasm. With his unique leadership qualities, it is little wonder that he remained the company’s chief executive for over 40 years. It is also worth mentioning that the company was once serenaded by Wall Street as having the ‘bluest of blue chip stocks.
When IBM was first incorporated, cash registers and computers were their main line of business. The ‘founding father’ of the company soon realized the cash registers; aside from computers was also a very lucrative product that could bestow on the company a significant level of monopoly power. ‘Although IBM was never formally related to National Cash Register, the computer company’s paternalistic management style, its legendary sales techniques, and it fundamental reliance on anti-competitive pricing stems directly from the experience Watson took with when he was removed from NCR’2. He was able to use all what he had learnt to build IBM into a highly successful global company.
IBM first started making significant earnings and revenue in the early 1980s. In fact during that same period, IBM became the forerunner in terms of profit generation. By 1985, the company was widely regarded as the most profitable company in the world. This is because it had earned almost $6.6 billion in profits on over $50 billion in revenue. These figures were a lot higher than many of the world’s leading corporations such as; Exxon and General Motors.
IBM dominated the computer market for quite some time. They were responsible for the transitioning from UNIVAC machines to more advanced computer machines. During the 1970s, the company was also able to learn from any mistakes Xerox had made and were still the leaders in the computer technology market.
Furthermore, there was a time when IBM faced no major domestic or foreign competition that could threaten their market share dominance. They were enjoying almost absolute competitive advantage and scale economies. The company controlled such immense political, financial and technological power. The anti-trust laws that were legislated in order to police this overwhelming dominance did very little to hinder IBM’s growth.
Many expert commentators and authors on the IBM phenomenon have stipulated that IBM has benefited from a strong central ...

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