Essay Zone.com - Free essays!
REGISTER NOW!
Login to an existing account
     
GCSE essays
A Level essays
University essays
Forum
Why join?
Essay quality
FAQ

Search forums
About us
Contact us

 

 
Huggies case study Free essay! Download now

Home > University > Management studies > Huggies case study

Huggies case study

You can download this essay for free. All you need to do is register and submit at least one of your essays to us.

Or you can purchase this essay for just $2 instantly without registering

Downloads to date: N/A | Words: 1386 | Submitted: 07-Dec-2011
Spelling accuracy: 97.7% | Number of pages: 5 | Filetype: Word .doc


This is what the first 3 pages of the essay look like

Huggies case study essay previewHuggies case study essay previewHuggies case study essay preview

Description

This essay is about marketing of Huggies products

Preview

Kimberly-Clark is well known around the global for the brands that are indispensable part of life for people in more than 150 countries. Everyday 1.3 billion people, nearly a quarter of the worlds population trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well being. Huggies was first introducing in1978. Kimberly-Clark has made two major product improvements to Huggies diapers with in the last year by introducing the cloth like outer cover, stretchable tabs, and the new fastening system. Kimberly-Clark said that “the strategy is designed to emphasize core product lines and accelerate growth in developing overseas markets such as Russia, China, India, Turkey, and Brazil.”(Kimberly-Clark) Huggies target is on top of many market segments.
The company is the European market leader in both consumer and away-from-home tissue products with such well known brands such as Kleenex facial tissue, Scottex, and Andrex bathroom tissue. Its personal care products include Huggies diapers, Kotex feminine care pads, pull-ups training pants, wipes. This company also consists of changing pads, shampoo, body wash, lotions, oils, powders, creams and ointments for infants. Huggies have diaper sizes ranging from preemie to 5T. Huggies Pure and Natural diapers, which is hypoallergenic and free of latex and fragrance, has a liner that contains aloe & vitamin E for extra softness. The outer contains organic cotton as well as initial steps towards environmental improvements, without sacrificing the performance. The diaper will be sold in an outer bag made of 20% post consumer recycled materials. Most of the customers have already submitted orders for the new Huggies Pure and Natural diaper to begin offering it as part of their infant and baby care product offerings. The parents might have some concerns about the chemicals that are used in the disposable diapers but “we have done such extensive testing that consumers should have no concern whatsoever about the safety of this product.” (Diaper Dilemma)
The consumer products companies are raising the prices to consumer because of the major use in petroleum. Besides the gasoline the high oil prices is spreading beyond the pumps. Kimberly-Clark is raising prices on her products to recoup energy costs. Huggies said “it is increasing prices by 6 to 8 percent from mid-July to late August. The company increased prices by 4 to 7 percent in February.”(Beyond gasoline) The product’s customer thinks the companies are reducing the number of diapers in each box, even when the prices are not rising. Kimberly-Clark’s Huggies are trying new marketing approach to keep the recession- stressed new mothers from reaching less expensive products by messages designs. The ideal of Huggies is to make the mom feel proud to buy the product knowing that it will benefit ...

Download this essay in full now!

Just upload at one of your essays to our database and instantly download your selection! Registration takes seconds

Or you can download this essay for $2 immediately without registering


Comments and reviews

Reviews are written by members who have downloaded the essay

No comments yet. If you download the essay you can review it afterwards.