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application of analytical tools in e-business Free essay! Download now

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application of analytical tools in e-business

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Downloads to date: N/A | Words: 5949 | Submitted: 31-May-2011
Spelling accuracy: 96.9% | Number of pages: 32 | Filetype: Word .doc


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Description

its about the application of analytical tools in e-business, along with critical success factors.

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Final assignment

Abstract:
A case study of a medium sized company is discussed in this assignment which manufacture, maintain, service and support scientific machinery. In order to accomplish the given demand, the following tasks are dealt in this respect.
Task A.
Applying at least five analytical tools in strategic management formulate a suitable E-business strategy for the company. Your proposed strategy should be based on your analysis, and supported by evaluation of your proposed approach, indicating its suitability for the organization, and also its relation to the company’s business strategy.
Task B.
Discuss the challenges of adoption of e-business and evaluate the Critical Success Factors (CSFs) for E-business in relation to the company
Task C.
Critically review the process analysis that the company should conduct in relation to operations in a new country with a view to improving performance.





Table of contents



The strategic management process means defining the organization’s strategy. It is also defined as the process by which managers make a choice of a set of strategies for the organization that will enable it to achieve better performance. Strategic management is a continuous process that appraises the business and industries in which the organization is involved; appraises its competitors; and fixes goals to meet the entire present and future competitor’s and then reassesses each strategy.
Task A
1- Introduction:
Strategic Analysis is:
“The process of conducting research on the business environment within which an organization operates and on the organization itself, in order to formulate strategy.’
(BNET Business Dictionary )
A theoretically informed understanding of the environment in which an organization is operating, together with an understanding of the organization’s interaction with its environment in order to improve organizational efficiency and effectiveness by increasing the organization’s capacity to deploy and redeploy its resources intelligently. (Andersen, 1999)
The term e-business is defined here as the use of electronic means to run company’s business. This includes all business activities within an organization both internal (Intranet) and external (Internet). The latter is often associated with selling of products and services online, that is E-commerce. (Swahney, 20001)
An e-Business strategy defines how the organization will use internet technology to satisfy strategic goals. It provides a high level, prioritized; portfolio of projects to help the organization successfully implement its business ...

...2- Analytical methods used in strategic analysis include:
• SWOT analysis
• PEST analysis
• Porter’s five forces analysis
• Four corner’s analysis
• Value chain analysis
One of the key skills of a strategic analyst is in understanding which analytical tools or techniques are most appropriate to the objectives of the analysis. Below is an overview of some of the more commonly used strategic analysis tools. (Rogers, 2004)
2.1- SWOT analysis

A SWOT analysis is a simple but widely used tool that helps in understanding the strengths, weaknesses, opportunities and threats involved in a project or business activity.

It starts by defining the objective of the project or business activity and identifies the internal and external factors that are important to achieving that objective. Strengths and weaknesses are usually internal to the organization, while opportunities and threats are usually external. Often these are plotted on a simple 2x2 matrix.

2.1.1- Application of tool:

In order to take a general view of the company, the swot analysis is applied which basically consists of the internal and external analysis of the company...

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