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| Words: 6444 | Submitted: 12-Dec-2012
97.4% | Number of pages: 31 | Filetype: Word .doc
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DescriptionThis essay provides an insight in factors that are influencing Byron Bay as a wellness tourism destination.
Byron Bay A unique destination
Introduction in the tourism profession
The thing that makes Byron Bay unique is that it still has the 1960s feel, and you feel like youre in Australia. So many places in Australia are losing their uniquely Australian feel. (Nancy Buncher, Gullivers Travels )
Table of Contents
1. Historical Development
2. Types of tourism developed in Byron Bay
3. What types of tourists visit the country?......................................................9
4. How the region promote itself
5. Who are the stakeholders and what is their role in tourism industry?.........13
6. The role of government
7. What are the external factors influencing
the tourism sector at Byron Bay?....................................................................22
8. How does Byron Bay differ from other tourist destinations?......................25
9. Which factors keep the tourism in Byron Bay away from improving?........27
Byron Bays history has dated since 1770 when it served as a safe anchorage for Captain James Cook and it was named Cape Byron, after John Byron. Beginning with 1880s Europeans settled more permanently and the streets from the location were given names of English writers and philosophers.
First industry developed in Byron Bay was the industry of red cedar, from Australia. Byron had also primary industries, such as dairy products, abattoirs, whaling until 1963 and fishing. During 1886-1930 period the first jetty was built ( 1886 ), the railway was connected ( 1894 ), was formed Norco Co-operative ( 1895 ), in order to manage dairy industry, the region exported butter all over the world, the lighthouse was built ( 1901 ) and the first meat works opened ( 1930 ). Along with the World Wars all these industries from Byron Bay declined.
The beginning of Byron Bay as a tourist destination was in the 1960s , when long-board surfers arrived and used the natural breaks and by 1973 the destination gained the reputation of a hippy, happy, alternative town.
Tourists trips were budget-orientated. Until 1980s caravan, parks, cheap motels, holiday flats and hostel styles were playing an important role in their vacations.
After developers were attracted the number of buildings application increased with over 300%. It resulted in diversification of accommodation stocks. Beach houses were replaced by luxury guest houses and apartments. Byron Bay was entitled as a party town due to its entertainment venues and night ...
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