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| Words: 615 | Submitted: 11-Apr-2013
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DescriptionExtemporaneous speech on banning fast food
Did you know that economists have estimated in a new study that banning fast food advertisements from children’s television programs would reduce the number of overweight children in the U.S. by 18 percent,. This is from an article titled TV Ads Contribute to Childhood Obesity, Economists say by Roni Rabyn writing for the New York Times in 2008. The question I am answering today is, Should the government regulate TV advertising directed towards children? The answer is yes the government needs more regulation over TV advertising directed towards children.
Today I’m going to tell you how advertisements affect children, what is being done to regulate TV advertisements now and what should be done for more regulation
Starting with the first topic, there are two ways that TV advertisements affect children.
The first reason according to Rabyn, is that advertisements promoting fast food restaurants are thought to increase obesity in children.
The researchers found that more time watching fast food commercials raises the risk of obesity.
The second reason according to Sandra Calvert author of Children as Consumers in 2008, is that children now days have their own disposable income for and they have influence over their parents purchasing decisions.
Moving to the second topic I’ll tell you some of the regulations that are in place right now.
First of all according to the Council of Better Business Bureaus in 2011, The Children’s Food and Beverage Advertising Initiative is helping regulate unhealthy food options in advertisements.
The Children’s Food and Beverage Advertising Initiative was started in 2006. The purpose of this initiative is to promote healthier lifestyles and healthier eating options to children.
The number of participants has grown to 17 including McDonalds and Burger King.
There are numerous goals for this initiative but some include: Devoting 100% of child advertising toward healthy food choices. As you’ve probably noticed McDonalds now advertises low fat milk and apples instead of fries.
Some other goals for the program are: Limiting the use of celebrities and characters to promote food and lastly not to advertise to children in elementary schools.
According to Calvert the Federal Communications Commission has made a 3 component policy about advertising during children television
1st the tv show must separate the show and commercials by saying something like we’ll be right back after these messages
2nd characters from the show cannot sell products during the show or on the commercials
3rd products being sold cannot be integrated into the show
Also the Federal Communications Commission has limited the time allowed for commercials during children’s programming
Moving to the 3rd topic I’m going to propose some more regulations that need to be enforced on advertising.
1st of all commercial time should be limited to 15 minutes per hour during childrens programming.
2nd 50 percent ...
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