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Communicative Competency in English is the Golden Key for Success in the Global arena Free essay! Download now

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Communicative Competency in English is the Golden Key for Success in the Global arena

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Downloads to date: N/A | Words: 1976 | Submitted: 05-Sep-2012
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INTRODUCTION:
Communicative competence is a term in linguistics which refers to a language user's grammatical knowledge of syntax, morphology, phonology and the like, as well as social knowledge about how and when to use utterances appropriately.
The term was coined by Dell Hymes in 1966, reacting against the perceived inadequacy of Noam Chomsky's (1965) distinction between competence and performance.To address Chomsky's abstract notion of competence, Hymes undertook ethnographic exploration of communicative competence that included "communicative form and function in integral relation to each other" (Leung, 2005).[3] The approach pioneered by Hymes is now known as the ethnography of communication.
COMMUNICATIVE COMPETENCE IN CASE OF FOUR COMPONENTS:
1.grammatical competence: words and rules 
2.sociolinguistic competence: appropriateness 
3.discourse competence: cohesion and coherence 
4.strategic competence: appropriate use of communication strategies 
A more recent survey of communicative competence by Bachman (1990) divides it into the broad headings of
ORGANISATINOL COMPETENCE:
This includes both grammatical and discourse (or textual) competence .
PRAGMATIC COMPETENCE:
This includes both sociolinguistic and "illocutionary" competence. 
Through the influence of communicative language teaching, it has become widely accepted that communicative competence should be the goal of language education, central to good classroom practice.[6] This is in contrast to previous views in which grammatical competence was commonly given top priority. The understanding of communicative competence has been influenced by the field of pragmatics and the philosophy of language concerning speech acts as described in large part by John Searle and J.L. Austin.
COMMUNICATION COMPETENCIES IN BUSINESS:
Business Communication Competencies Needed by Employees as Perceived by Business Faculty and Business Professionals
Implementation of total quality management and continuous process improvement require validation of competencies by an institution's customers. This study was designed to determine if business faculty and business professionals perceive§
(a) business writing skills
(b) oral/interpersonal skills
(c) basic English skills
(d) other business 
communication abilities with the same degree of importance.
Four one-way analyses of variance revealed no significant difference between 35 business professionals and 30 business faculty concerning the four areas.§
However, when the 50 competencies within the four areas were ranked, some visible differences occurred in using the telephone and intercom, asking questions, and applying confidentiality.§ 
The increased emphasis toward total quality education, student and faculty accountability, and outcome-based education require evaluation and validation of the content of the undergraduate business communication course.§
During the past six years, Central Missouri State University (Central), a mid-sized regional institution, has adopted a new educational paradigm, Continuous Process Improvement (CPI).§ 
This paradigm espouses many of the principles of the total quality management (TQM) movement which is currently prevalent in business and industry. Two of several principles common to CPI and TQM include (a) explicitly stated outcomes (b) that have been validated by the organizations customers. Prospective employers and faculty members who are part of this study are some of the university's customers; others ...

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