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ADVERTISING IS A LEGALISED FORM OF LYING Free essay! Download now

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ADVERTISING IS A LEGALISED FORM OF LYING

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Downloads to date: N/A | Words: 2018 | Submitted: 26-Apr-2015
Spelling accuracy: 93.9% | Number of pages: 4 | Filetype: Word .doc


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ADVERTISING IS A LEGALISED FORM OF LYING essay previewADVERTISING IS A LEGALISED FORM OF LYING essay previewADVERTISING IS A LEGALISED FORM OF LYING essay preview

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This essay is based on the merits and demerits of modern advertisements

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ADVERTISING IS A LEGALISED FORM OF LYING
  Advertisements today are generally interesting due to the visual and sound effects made possibley advanced technology in the various mediums of print, sound and film, and a little imagination,especially when rival companies try their best to attract consumers and so try to advertise better.Are they useless? Not necessarily. In many ways advertisements help to keep the cost of most publications low so that we can afford them quite easily. This applies in the case of our dailynewspaper “The Straits Times”, the Sunday “Asia Magazine”, the popular “Readers Digest” andespecially the publication we are all familiar with, our respective school magazines. Theadvertisers pay to advertise and this payment subsidizes publishing cost so that we pay less thanwhat we might otherwise have to pay.

Advertisements also help to ease our boredom sometimes.How many times have people been roused out of a bored stupor once they see an interestingadvertisement on a billboard or bus or when lazily flicking through a magazine? Also,advertisements either interesting or otherwise, especially of otherwise, do promote conversationamong friends when they discuss them, how an advertisement is so silly, or another is unusual andimaginative and yet another is introducing an interesting and attractive product which might beworth buying. This then brings us to the last point.

Are advertisements misleading?One of their uses is that they inform us as to what is available on the market, but is this informationwholly true? Their main function is to attract buyers so naturally, only certain details regarding a product are highlighted while others are not provided at all. We are made to believe that a productis long-lasting, worthwhile, multi-purpose and bound to give us that happiness we cannot findelsewhere. Perfume advertisements promise to bring the opposite sex falling at one’s feet,dictionary and encyclopedia advertisements promise to give us all the wisdom and knowledge inthe world, cosmetic advertisement for “Ponderosa Steak & Salad Restaurant” promises juicy and tender steak and delicious salad. I have eaten there and found the steak to be of very low quality,for a very high price, but the salad was everything the advertisement led me to believe.conclusion:So in conclusion, I would say that modern Advertisements are boring, unless and oftenmisleading.” How far do you agree with this opinion?In our present world of consumerism, advertisements are very much the norm because manufacturers have to attract us to their products, which they do not want and we do not need.Everywhere we go advertisements loom before us on billboards, leap out at us from magazines and newspapers, whiz a lingering impression on the mind.

Advertisement jingles hail us every morningover the radio and through the day, and we watch consumer products come alive on television,singing and dancing ...

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