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SWOT BARCELONA Free essay! Download now

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SWOT BARCELONA

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SWOT ANALYSIS BARCELONA FOR TOURISM AND ECONOMICS

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PART 3. SWOT ANALYSIS


STRENGTHS

WEAKNESSES
- European and Mediterranean leader in cruise tourism
Nine World Heritage Sites
Barcelona ranks on 6th place of the most visited European cities.
Resources (natural, cultural and historical)
Spaniards habitually stay less time than foreigners.
Water resources
High positive net migration
17,8% the unemployment rate.

OPPORTUNITIES

THREATS
Excellent transport links
Gastronomy
Strategic Tourism Plan for the City of Barcelona.
Modern way of distribution (technologies).
“Agenda 21” program
Need for water and space for sector expand.
Integration of the imigration
Prostitution
Economic Crisis.


STRENGTHS:

-Resources: visiting Barcelona we can find diverse and different proposals as we talked before, this great variety of activities make of Barcelona a city to visit not only once but repeatedly. 56

-Leader in cruise tourism: the Mediterranean Sea has always been a very important point of transport and communication of Barcelona with other cities of Spain and other countries of Europe and the world. The city has three sportive ports, for private arrivals; and another one, which is the main one, located near the centre of the city. It is simply called “Port of Barcelona”. It is one of the most important harbours in the Mediterranean Sea and in Europe

-Barcelona is the only city in the world with nine World Heritage Sites.







--------------------------------------------
56 http://marketingempresasciudades.blogspot.com/2010/08/dafo-de-barcelona-parte-del-plan.html
WEAKNESSES:

-Limitation of its water resources, which are, in addition, distributed irregularly.

- Unemployment:
Last data in Spain: 57

Ultimo dato
Nº ocupados
Nº parados
Tasa de actividad (%)
Tasa de paro (%)
EPA (tercer trimestre 2010)
18.546.800

4.574.700

60,08

19,79



Last data in Catalonia: 58





OPPORTUNITIES:

- The easy transportation within the city due to the great services of bus, taxi, tram and tube is a reason why tourists don’t mind to stay near far from the centre of the city. 59

- Alimentation/gastronomy: has become a powerful driving force in the economy of Barcelona. In addition, due to these reasons and the passion of cooking in the city, famous chefs have grown up there; one of them is Ferrán Adriá, who is well-known all over the world by his typical Catalonian food.60

- Strategic Tourism Plan of the City of Barcelona: on the one hand, the plan should provide the starting point for a reflection process on the city’s
tourism model, on the other hand, it wants to involve successfully the community in Barcelona’s tourist plan.








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57 http://www.ine.es/prensa/epa_prensa.htm
58http://www.ine.es/daco/daco42/daco4211/epapro0310.pdf
59http://es.wikipedia.org/wiki/Barcelona#Conexiones_internacionales_y_nacionales
http://es.wikipedia.org/wiki/Barcelona#Conexiones_internacionales_y_nacionales
60 http://www.red2000.com/spain/barcelon/1gastro.html
http://www.barcelonaturisme.com/imgfiles/adg/dossiercas.pdf
THREATS:

Economic Crisis: the current economic crisis that we are living in Spain since the year 2008, it has produced a serious stagnation in the economy of Barcelona. Talking about the industrial sector in the city, Barcelona has suffered serious problems of relocation. 61

Immigration: by asking not only to tourists but to neighbours of Barcelona about a problem of the city, they all agree in immigration. They try to explain that in the beginning there was a very good coexistence between citizens and immigrants; but, by contrast it has ...

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