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SWOT AND PEST ANALYSIS OF NESTLE AND COCACOLA Free essay! Download now

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SWOT AND PEST ANALYSIS OF NESTLE AND COCACOLA

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SWOT AND PEST ANALYSIS OF NESTLE AND COCACOLA essay previewSWOT AND PEST ANALYSIS OF NESTLE AND COCACOLA essay previewSWOT AND PEST ANALYSIS OF NESTLE AND COCACOLA essay preview

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SWOT ANALYSIS OF NESTLE AND COCA COLA. PEST ANALYSIS OF COCA COLA

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SWOT Analysis (internal and external analysis)
SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources.
The SWOT analysis framework has gained widespread acceptance because it is both simple and powerful for strategy development. However, like any planning tool, SWOT is only as good as the information it contains. Thorough market research and accurate information systems are essential for the SWOT analysis to identify key issues in the environment. (Marketing and Its Environment, pg 44)
Assess your market:
What is happening externally and internally that will affect our company?
Who are our customers?
What are the strengths and weaknesses of each competitor? (Think Competitive Advantage)
What are the driving forces behind sales trends?
What are important and potentially important markets?
What is happening in the world that might affect our company?
What does it take to be successful in this market? (List the strengths all companies need to compete successfully in this market.)
Assess your company:
What do we do best?
What are our company resources – assets, intellectual property, and people?
What are our company capabilities (functions)?
Assess your competition:
How are we different from the competition?
What are the general market conditions of our business?
What needs are there for our products and services?
What are the customer-market-technology opportunities?
What are the customer’s problems and complains with the current products and services in the industry?
What “If only….” Statements does a customer make?


Opportunity an area of “need” in which a company can perform profitably.

Threat
challenge posed by an unfavorable trend or development that would lead (in absence of a defensive marketing action) to deterioration in profits/sales.
An evaluation needs to be completed drawing conclusions about how the opportunities and threats may affect the firm.
EXTERNAL: MACRO- demographic/economic, technological, social/cultural, political/legal MICRO- customers, competitors, channels, suppliers, publics INTERNAL RESOURCES: the firm
Competitor analysis is a critical aspect of this step.
Identify the actual competitors as well as substitutes.
Assess competitors’ objectives, strategies, strengths & weaknesses, and reaction patterns.
Select which competitors to attack or avoid.
The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. Strengths refer to core competencies that give the firm an advantage in meeting the needs of its target markets. Any analysis of company strengths should be market oriented/customer focused because strengths are only meaningful when they assist the firm in meeting customer needs. Weaknesses refer to any limitations a company faces in developing or implementing a strategy (?). Weaknesses should also be examined ...

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