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Place & Service of Nintendo Free essay! Download now

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Place & Service of Nintendo

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Downloads to date: N/A | Words: 2424 | Submitted: 19-Feb-2013
Spelling accuracy: 96.0% | Number of pages: 12 | Filetype: Word .doc


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Place & Service of Nintendo essay previewPlace & Service of Nintendo essay previewPlace & Service of Nintendo essay preview

Description

The aim of this essay is to analyse the supply chain management and distribution chanels of Nintendo and suggest reccomendations

Preview

Book of Contents
Introduction............................................................................................................... 2
2. Product Life Cycle.....................................................................................................3
2.1 Product Life Cycle Graph for the Nintendo Wii..........................................3
2.2 Product Life Cycle for the Nintendo Wii.....................................................3
3. Promotion of the Product...........................................................................................5
3.1 Identifying and describing market for the Nintendo Wii.............................5
3.2 Target market segment and target market profile........................................5
3.3 Social media landscape element used to communicate with the target market segment..................................................................................................5
3.4 Benefits of YouTube and why it suits chosen market target segment.........6
4. Conclusions................................................................................................................8
5. Reflective statement...................................................................................................9
6. Bibliography.............................................................................................................10


Graphs and charts
Figure 1- Product Life Cycle for the Nintendo Wii……………….…………..…………...….3














Introduction
There is a potential relationship between market research and successfulness of the product. Philip Kotler and Kevin Keller (2011) wrote that “Marketing is about identifying and meeting human and social needs”. This report will concentrate on the Nintendo Wii. The console was introduced to the European market on the 8th of December 2006. Since it was launched, Wii became the most successful gaming console with over 8,3 million users in UK (Chart-Track, 2010). The console is unique, as it offers games for people in all ages and with different interests. The report will conduct the research on the Nintendo Wii Product Life Cycle. Next, it will discuss the market target for the gaming console. Finally, the report will cover the use of the social media landscape and justify its effectiveness.






















Product Life Cycle
2.1 Product Life Cycle Graph for the Nintendo Wii

2.2 Product Life Cycle for the Nintendo Wii
Product life cycle is the period between the appearance of the product on the market and its withdrawal. By identifying current stage of the product, the business can make the future plans.
Nintendo Wii was very quickly adapted to the market, as during first 12 hours from the launching the sales reached around 50,000 units sold according to the Nintendo. Therefore, the introducing stage was very short. Promoting a new product is important at this stage, so potential customers would know about its existence and advantages over similar products that already exist on the market. Product sales figures need to be monitor at this stage.
As the product came to the growth stage very quickly, costs related to the introduction stage were quickly turned into a profit. In May 2007, the demand for the console was still growing and the sale reached 438,000 units sold in the UK, according to David Yarnton-Nintendo boss in the UK. Gfk Charttrack report shown, that on 2nd of February 2008, sales reached 2,200,000 units. During this stage, it is important to invest into advertising as well as in previous stage, to persuade consumers to buy the Wii product over competitors. (Perner, N.D.)
Wii has gone to its maturity stage in 2008, as 4,900,000 units were sold up to 3rd of January 2009 (Gameindustry.biz, 2009) and ...

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