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Panera bread case study Free essay! Download now

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Panera bread case study

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this is a case study of panera bread

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Abstract
Panera Bread Company is a leader in the easy casual restaurant industry with multiple cafe-bakeries located in 36 states, of the United States.   Panera operates under the banner of Panera and Saint Louis Bread Company.   Almost 400 of its 1,027 bakeries are company-operated and the remainders are franchisees.
      Panera Bread’s core competencies are in their market niche, offering a premium specialty bakery and café experience to urban workers and suburban dwellers. Penera’s focus is offering their customers a quick service meal and a more aesthetically pleasing dining experience than offered by traditional fast food restaurants. By providing top-notch service, they knew customers would pass up their competitors in outlets of other easy casual restaurants to dine at the nearest Panera Bread.
SWOT, and financial analysis conducted indicate that the company is doing well even though profitability is slowing down and has the potential to rapidly expand. Looking at house the company markets itself and how it function among its competitors there is a discrepancy there fore a clear definition of their strategy in necessary.







What is Panera Bread's strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve
Panera Bread’s strategy is to provide a premium specialty bakery and cafe experience
to urban workers and suburban dwellers This strategy is most closely aligned with a
broad differentiation strategy, or being unique in ways that a broad range of consumers
find appealing. Prior to taking the Panera concept nationwide, the owners performed
cross-country market research and concluded that consumers could get excited about a
quick, high quality dining experience. The concept was, and still, a mix between fast food and
casual dining, revering Applebee’s. By choosing this strategy, Panera is attempting to achieve
competitive advantage in the unique offerings it provides, offerings that rivals don’t have
and can’t afford to match. It is common in the restaurant business for one to utilize a differentiation strategy. Most companies seek to set themselves apart from competition by pricing, unique menus, food quality. In this case, delicious handcrafted bread arriving fresh daily,
served in an inviting atmosphere is the company’s competitive advantage and core
competency.
Panera partakes in a very unique strategy consisting of running bakery-cafes through a food away from home industry. Panera focuses on conducting a focused differentiation strategy by offering a unique product selection, attractive styling, and unusually good value for the money (Thompson, A, Strickland, A, & Gamble, A. 2010). Panera aims to serve customers who feel the joy of consuming fresh baked breads, love the smell of home baked foods, and enjoy the communal, warm atmosphere at ...

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