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Operations Management - Business Functions in Context Free essay! Download now

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Operations Management - Business Functions in Context

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Downloads to date: N/A | Words: 2100 | Submitted: 24-Jan-2010
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Operations Management - Business Functions in Context


Operations strategy – any operations function has three main roles to play within an organization as an implementer of the organization’s strategies, as a supporter of the organization’s overall strategy and as a leader or driver strategy. The extent to which an operations function fulfils these roles, together with its aspirations, can used to judge the operations function’s contribution to the organization. On the structural of Bmibaby - it operation of hubs within the UK and destinations in UK and Europe ; use of demand management systems to maximize the utilization of aircraft; supply network design involving extensive outsourcing of ground services ; aircraft fleet of appropriate size, commonality of equipment to drive low maintenance costs. Vue – establishment of high quality and appropriately sized multi screen cinemas in readily accessible areas that already provide appropriate ancillary services such as transport, parking, restaurants; in-house catering facilities to maximize income from ancillary sales. There are some obvious similarities of them as they both have high capacity utilization; use of ancillary sales to boost
B203 Hsu Lin LIN (A2294803) – TMA01 Operations Management
income; cost management. There are also significant differences as the greater involvement of supply chain partners in operations processes in the case of Bmibaby. The focus on the customer experience for Vue compared with the focus on the technical aspects of service such as punctuality for Bmibaby.
Design – Good design makes good business sense because it translated customer needs into the shape and form of the product or service and so enhances profitability. Design includes formalizing three particularly important issues: the concept, package and process implied by the design. There have very few organizations that can be successful without offering new products and services to the marketplace from time to time. In some industries, no organization can expected to be in business for very long unless it frequently introduces new products and services. This is especially the case in industries linked to technology and fashion. Some of the approaches and techniques that are available for use in the new product design process was highlighted. In particular, the concept of interactive design does introduce and techniques for design simplification and improvement described. The similar in design of products and service can consider with Bmibaby and Vue: competitive prices and value for money, good customer services, enjoyable experience, ease of ticket purchase and getting information. The different as their customer base, the classic marketing strategy is to target the “general population” or the “average consumer” with as many “product or service benefits” as possible.

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