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Marketing environment for Lloyds TSB Free essay! Download now

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Marketing environment for Lloyds TSB

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Downloads to date: N/A | Words: 4549 | Submitted: 15-Mar-2011
Spelling accuracy: 97.7% | Number of pages: 17 | Filetype: Word .doc

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Explain the marketing environment and analysis of Lloyds TSB


Executive Summary

The report is about the merger of Lloyds TSB and HBOS group of companies. The position of HBOS will also be discussed in detail. The report also includes the retrospective view of the position of HBOS which ultimately led to the takeover by Lloyds TSB in late 2008.The report will address the marketing issues and strategic marketing implications raised by the takeover of the HBOS group by Lloyds TSB. This report will follow the conventional approach to marketing planning dealing firstly with the analysis of the situation which led to the acquisition. Then it will continue with the consideration of strategy and will also include discussions on the possible implications of the takeover on the extended marketing mix.

Merger and acquisitions have become a global phenomenon. It is also seen as a popular strategic choice for company’s growth and expansion. It is used as a tool to expand the business territory and to maximize their profit. The concept of merger and acquisition is becoming very popular and is happening in every field and department of the business. It is also used as a tool to dominate the world market. It has a unique potential to transform firms, and to contribute to corporate renewal. It has a worldwide effect in the global economic market.
Over the past 18 months, the economy of the United Kingdom has been at all times worst. In September 2008, when HBOS was on the verge of collapse a big news came when Lloyds TSB confirmed that its accepted bid for Halifax Bank of Scotland (HBOS) for £12bn or £2.32 pence per share in a all stock deal.
The deal created a group with 145,000 staff and 3,000 branches across the UK. The newly enlarges group called as the Lloyds Banking Group announced that they will maintain the existing high street brands of Lloyds TSB, Halifax and Bank of Scotland.

The Marketing Audit
This section will describe about the macro-environment factors that led to the merger between the HBOS and Lloyds TSB. It is mainly concerned with the general trends within the economy and society. The macro-environment is seen as of a greater relevance for the development of the broad strategies. The macro-environment factors are seen as less controllable. The analysis of macro-environment factors is done is a PEST or STEP analysis. The PEST stands for political, economic, social and technological. The framework is shown in appendix (2)
1.1 The Political ...

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