HOW DOES SMALL AND MEDIUM ENTERPRISES BENEFIT FROM USING ELECTRONIC MARKETING. Free essay! Download now
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HOW DOES SMALL AND MEDIUM ENTERPRISES BENEFIT FROM USING ELECTRONIC MARKETING.
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| Words: 4737 | Submitted: 19-Dec-2012
97.5% | Number of pages: 22 | Filetype: Word .doc
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DescriptionThis research will first examine how E-marketing contribute to SME, secondly look at the drawback Small and medium enterprises might cope with while using E-marketing from the year of 2000 to 2012
Chapter 1: Introduction. 3
Chapter 2: Literature review. 5
2.1. Introduction. 5
2.2. The definitionss of E-marketing and SMEs 5
Electronic marketing (E-marketing). 5
Small and Medium Sized Enterprises (SMEs). 5
2.3. The e-marketing practice of SMEs. 6
2.4. Conclusion. 8
Chapter 3. Methodology. 9
Chapter 4: Findings. 10
4.1. Benefit of usage E-marketing to SMEs. 10
4.1.1. Search Engine Marketing and Optimization. 10
4.1.2. Online advertisement. 13s
4.1.3. Online public relationships. 14
4.2. Hinders of implementing e-marketing of SMEs. 15
4.2.1. Unsuitability for business 15
4.2.2. Cost of developing and maintaining e-marketing systems 17
Chapter 5: Conclusion. 19
Electronic marketing can help business to achieve may objective from increasing sales and inquiry, to getting closer to customers and listening to them, to adding extra service and added value; to gaining efficiencies and saving money ; to strengthening the brand as it move from orientation to an interactive and experiential orientation.(Smith, 2006: 623).On the other hand, he claimed “many websites damage their brand s with broken links, dead ends, cumbersome, downloads, out of date content, impossible navigation and unanswered e-mails”. This research will first examine how E-marketing contribute to SME, secondly look at the drawback Small and medium enterprises might cope with while using E-marketing from the year of 2000 to 2012.
Key words: Electronic marketing, Small and Medium enterprises, Search Engine Marketing and Optimization, online advertisement, online public relationship,
Chapter 1: Introduction.
Marketing has been changing a lot since the day it started when trade took place at the first time. Marketing was a tool that businessman use to persuade others to trade. It seems to become they more and more efficient vehicle. In the present time, one of the products of the meeting between modern communication technologies and the age –old marketing principles is Electronic marketing that humans always applied.
Besides the nature of marketing evolution, electronic Marketing is considered to be a better productive method for businesses in order to develop and flee away from the world economy crisis. However, Business link (n.d) conceded that traditional marketing methods included advertising, direct mail and PR will be continued using, electronic marketing adds a new ingredient to the marketing mix.
For the last sixteen years, Internet has developed into a vast technological zone where firms are tuned in to successful opportunities to run their businesses. Companies started to move from business place to business space, created websites and placed their products and services online for sale. This tendency explains the huge growth of websites on the Internet. Table 1 indicates the data for the period between 1995 and 2011, which bears evidence to the fact that in June 2011, there were 346,004,403 websites operating the total number of websites on Earth ( Netcraft. 2011). There is no doubt about the fact that e-marketing attracts businesses both from the point of enhancing revenues and controlling costs.
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