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CRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS THE TESCO BUSINESS ENVIRONMENT Free essay! Download now

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CRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS THE TESCO BUSINESS ENVIRONMENT

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CRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS THE TESCO BUSINESS ENVIRONMENT essay previewCRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS THE TESCO BUSINESS ENVIRONMENT essay previewCRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS THE TESCO BUSINESS ENVIRONMENT essay preview

Description

strategic management of Tesco and PESTEL Analysis

Preview

TESCO AT A GLANCE

US
Revenue
£m
Stores
Employees
Total
349
145
3,246
EUROPE
Revenue
£m
Stores
Employees
Czech Republic
1,287
136
12,949
Hungary
1,698
176
20,079
Poland
1,942
336
23,655
Republic of Ireland
2,282
119
14,158
Slovakia
891
81
8,105
Turkey
595
105
7,630
United Kingdom
38,558
2,482
287,669
Total
47,253
3,435
374,245
Asia
Revenue
£m
Stores
Employees
China
844
88
22,668
Japan
449
142
4,636
Malaysia
633
32
9,423
South Korea
4,162
305
22,739
Thailand
2,344
663
34,775
Total
8,432
1,230
94,241



Introduction
This report is aimed at critically analysing the macro, meso and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT and Value Chain analysis have been used by researchers in order to achieve this aim.
Tesco – Company Overview
Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2009 and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries around the world.  The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. According to Datamonitor (2010), the commercial network portfolio of Tesco comprises : over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable localities ; 170 Metro stores which sell a variety of food products in town and city centres; and 450 superstores which sell both food and non-food items including books and DVDs. Tesco also provides online retailing services through their website tesco.com and Tesco Direct . In addition, they provide broadband I nternet connections and financial services through Tesco Personal Finance (TPF). Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929 (Tesco, 2010); however, over the decades it has evolved to become the market leader within the UK food retail segment (Datamonitor, 2010).  The comparative positioning of Tesco’s market share with respect to other leading players in the market has been illustrated as follows (Euromonitor, 2010):



A.1
CRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS, THE TESCO BUSINESS ENVIRONMENT.

PESTEL Analysis
The PESTEL framework below analyses the dynamic and unpredictable environment in which Tesco operates by identifying the forces that have the most impact on Tesco’s performance:
Political
China’s accession to the WTO has promoted a free flow of foreign trades by removing all barriers encouraging Western companies, including Tesco, to make way into the world’s most profitable market encompassing over 1.3 billion people (Straits Times, 2010).  In 2009 an agreement was signed by Tesco to set up a premeditated series of joint ventures for the development of shopping malls in China.  This joint venture included three malls: Anshan, Fushan and Qinhuangdao.  Furthermore, 18 new hypermarkets are expected to open in China by 2010 (Tesco, 2009).  The growth of Tesco’s international business segment is on the rise and it is predicted to account for one quarter of the company’s profit.

Economic
Economic factors are a matter of concern for Tesco since they impact directly on the buying behaviour of customers.  Although the UK economy was declared officially under recession in 2008, the government’s substantial reduction in interest ...

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