CRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS THE TESCO BUSINESS ENVIRONMENT Free essay! Download now
Home > University > Business studies > CRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS THE TESCO BUSINESS ENVIRONMENT
CRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS THE TESCO BUSINESS ENVIRONMENT
You can download this essay for free. All you need to do is register and submit at least one of your essays to us.
Or you can purchase this essay for just $2 instantly without registering
Downloads to date:
| Words: 12509 | Submitted: 05-Aug-2011
79.0% | Number of pages: 43 | Filetype: Word .doc
This is what the first 3 pages of the essay look like
Descriptionstrategic management of Tesco and PESTEL Analysis
TESCO AT A GLANCE
Republic of Ireland
This report is aimed at critically analysing the macro, meso and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT and Value Chain analysis have been used by researchers in order to achieve this aim.
Tesco – Company Overview
Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2009 and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. According to Datamonitor (2010), the commercial network portfolio of Tesco comprises : over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable localities ; 170 Metro stores which sell a variety of food products in town and city centres; and 450 superstores which sell both food and non-food items including books and DVDs. Tesco also provides online retailing services through their website tesco.com and Tesco Direct . In addition, they provide broadband I nternet connections and financial services through Tesco Personal Finance (TPF). Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929 (Tesco, 2010); however, over the decades it has evolved to become the market leader within the UK food retail segment (Datamonitor, 2010). The comparative positioning of Tesco’s market share with respect to other leading players in the market has been illustrated as follows (Euromonitor, 2010):
CRITICALLY ANALYSE USING APPROPRIATE STRATEGIC FRAMEWORKS, THE TESCO BUSINESS ENVIRONMENT.
The PESTEL framework below analyses the dynamic and unpredictable environment in which Tesco operates by identifying the forces that have the most impact on Tesco’s performance:
China’s accession to the WTO has promoted a free flow of foreign trades by removing all barriers encouraging Western companies, including Tesco, to make way into the world’s most profitable market encompassing over 1.3 billion people (Straits Times, 2010). In 2009 an agreement was signed by Tesco to set up a premeditated series of joint ventures for the development of shopping malls in China. This joint venture included three malls: Anshan, Fushan and Qinhuangdao. Furthermore, 18 new hypermarkets are expected to open in China by 2010 (Tesco, 2009). The growth of Tesco’s international business segment is on the rise and it is predicted to account for one quarter of the company’s profit.
Economic factors are a matter of concern for Tesco since they impact directly on the buying behaviour of customers. Although the UK economy was declared officially under recession in 2008, the government’s substantial reduction in interest ...
Download this essay in full now!
Just upload at one of your essays to our database and instantly download your selection! Registration takes seconds
Comments and reviews
Reviews are written by members who have downloaded the essay
No comments yet. If you download the essay you can review it afterwards.