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An Analysis Of Tesco
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| Words: 2800 | Submitted: 29-Nov-2006
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DescriptionThe reasons driving the success of Tesco, Demonstrating the part that marketing concepts play in the process, assessing the factors that have to be taken into account by Tesco when opening
stores abroad and evaluate the reason why such growth by one company could be damaging to the market environment.
Tesco, the United Kingdom’s leading food retailer is a multinational company which opened its first store in Edgware, North London in 1924 now boasts of an empire with over two hundred and fifty thousand (250,000) employees and over eighteen hundred (1,800) stores.
Tesco over the past 80 years has grown and has emerged dominant in the UK grocery market. During that time, the company has contributed and has reflected the changes in retailing. What is retailing? According to Kotler et al (p397, 2005)
“Retailing includes all the activities involved in selling products or services directly to final consumers for their personal, non-business use.”
A retailer’s role in the distribution channel is the final business that links manufacturers with consumers.
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