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PESTLE Analysis Free essay! Download now

Home > GCSE > Business studies > PESTLE Analysis

PESTLE Analysis

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Downloads to date: N/A | Words: 286 | Submitted: 05-Apr-2011
Spelling accuracy: 94.8% | Number of pages: 2 | Filetype: Word .doc


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PESTLE Analysis essay previewPESTLE Analysis essay preview

Description

The SWOT analysis is largely detailed examination of the chosen business organisation itself. The PESTLE analysis is a detailed examination of the external environment in which it operates.

Preview

PESTLE Analysis


The SWOT analysis is largely detailed examination of the chosen business organisation itself. The PESTLE analysis is a detailed examination of the external environment in which it operates.

Political Analysis
Healthy eating and the obesity in children has been brought to the attention of the government from Health promoters such as Jamie Oliver and have been forced to take action and put pressure on companies such as McDonalds to adapt their menus and have a more health promoting image to suite the more health cautious culture the government are trying to promote.

Economic analysis
In current times and with current state of economy with rise in inflation and the rise in unemployment around the world Mc Donald’s have actually increased in sales as people are looking for the cheap products trying to save money in the credit crunch.

Social Analysis
How people behave and act in society (attitudes and opinions)
Lifestyle family size
McDonalds have family meal deals-larger family appeal
Parents may have separated and Saturday could be dad’s day
Groups of teenagers do not go in all ranges do
Swine flu


Technological Analysis
Impact of new technology - new drive through increase service time 5 mins order time
Scientific developments
Merging technologies
Can calculate nutritional breakdown on foods
Faster machinery faster services
Mobile technology allows communication with customers who are not in store
Care for the environment
How do McDonalds respect environment
How do they dispose of rubbish
Implications must train for new technology’s technical expense
Can package soup

Legal Analysis
Food and drugs act
Health and safety act
Product must be as described

Environmental Analysis
Care for the environment
How do McDonalds respect environment
How do they dispose of rubbish?

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