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Knowing Your Audience Paper and Communication Release
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DescriptionKnowing your audience and communication release
Knowing your audience is of major importance in any type of communication. When you know the proper type of communication to use and the proper information to include in your message, you are ensuring the recipients will understand the message being delivered. Knowing your audience also ensures the message is delivered appropriately and there is no confusion or misunderstandings between the lines of communication. In the event of a disaster or other catastrophe, knowing the audience that you will be delivering this message to is extremely vital and important. The communications that were delivered to the public and families of the Chilean miners of the copper mine collapse in South America will reflect the importance of knowing your audience.
When delivering the messages to the families of the miners, one has to consider the role of the audience receiving this message. The receivers will include wives, parents, children, coworkers, and a host of other friends and family members who have to be informed of the situation at hand. One must be considerate of how mature some of these audience members are and their age range and must deliver this very sensitive matter to the family with facts and info needed but also at a level of personal consideration.
To: The Families of the Trapped Miners via face-to-face meeting.
It is with deep regret, and sorrow that I announce to you today, August 5, 2010, the collapse of our Copper mine in Copiapó which has trapped our family members far below the surface. At this time we are not aware of their fate or location, but we are making every effort possible to rescue your loved ones and bring them back to the surface safely. We have contacted our Mining Minister Laurence Golborne to assist us with the rescue efforts. President Sebastian Pinera is also aware of this tragic accident.
Our rescue workers’ first priority is to locate your loved ones as quickly as possible and determine how many may be injured or need medical assistance. We intend to drill bore-holes, five inches in diameter to help find the location of your family members. After we locate them we will make as many attempts as necessary, to provide food, water, and medical supplies to help sustain them.
In order to best understand the circumstances your brave family members are in we will provide you with a face-to-face discussion with every manager, rescue worker, and public official that is involved in this horrific accident, if you should choose to do so, and members from the rescue effort. I expect serious concerns, a wide array of emotions, and tempered ...
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