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Business Proposal Bed and Breakfast
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| Words: 2767 | Submitted: 19-May-2011
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Descriptiona business proposal for a bed and breakfast
TABLE OF CONTENTS
Table of Contents
General Company Description
Operational and Management Plan
II. Executive Summary
Chocolate Inn is a beautiful facility that sits atop the City of Pines. The Inn offers nine individually furnished rooms, each with its own antique theme. We are a complete bed and breakfast inn with a full complimentary breakfast served each morning to our guest. Chocolates target market strategy is based on becoming a destination of choice for Baguio city tourist who are looking for a place to relax and recharge. The Chocolate Inn will target two distinct customer segments. The first segment that we will service is tourists who wants to experience the cool breeze of the summer capital and the second market segment is the newly married couples who is looking for that special get away. The Chocolate Inn is a very optimistic business venture since tourism is one of Baguios main industries. During the Summer Vacations, Panagbenga Flower Festival and Yearend Holidays some people from the lowlands would prefer spending their vacation in the city for them to experience the cold temperature they rarely get from their home provinces. Also, during the summer season specially during the Holy week and Panagbenga Flower Festival local and foreign tourist would flock to the city. During this time, the total number of people in the city would double. Transients houses are very much in demand during these seasons
The Chocolate Inn will have an eye catching sign that will alert potential customers and drop ins of our existence. We will use the Yellow Pages to market our Inn, as well as a Web page on the Internet which will focus on the features the Inn has to offer. It will also be important for us to be visible to those potential guests who arrive at the nearby bus terminal such as the Victory Liner. We also have contacts such as tourist guides posted at the different terminals and taxi drivers who will receive 20% for referrals. Each room will be displayed with its unique dιcor, as well the outside of the showing the beautiful landscape and views of pine trees. Attraction within 30 miles of the Inn will be displayed with information about our shuttle service, room rates and directions. The chocolate Inn is confident that it will not take long to build a following that will put us at full capacity within the next year. The Inn would like to see steady growth with an average of over 90% capacity for Year one, with profits also growing at a ...
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