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Mobile social networks in India Free essay! Download now

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Mobile social networks in India

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Downloads to date: N/A | Words: 7970 | Submitted: 17-Sep-2011
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Description

Mobile social networks have gained the attention of the media, academy and mobile market. Despite of the robust tradition of network and community studies, mobile social networks are often addressed improperly. This paper presents a theoretical framework to study mobile social networking and examines the design implications of results of an exploratory study conducted with a group of 18 young adults in Finland. The findings of this study indicate that the quality of mobile applications offering social networking could be greatly increased by integrating the knowledge of two traditions that so far developed in parallel, namely the mathematical as well as social approaches to social networks.

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Mobile social networks have gained the attention of the media, academy and mobile market. Despite of the robust tradition of network and community studies, mobile social networks are often addressed improperly. This paper presents a theoretical framework to study mobile social networking and examines the design implications of results of an exploratory study conducted with a group of 18 young adults in Finland. The findings of this study indicate that the quality of mobile applications offering social networking could be greatly increased by integrating the knowledge of two traditions that so far developed in parallel, namely the mathematical as well as social approaches to social networks.
Contents
1. Introduction
2. Mobile social networks
3. Methods and data
4. Results and discussion
5. Conclusions
 

 
1. Introduction
Technical advances of the Internet and mobile technologies have promoted new forms of social communication (Rheingold, 2002), allowing the maintenance of large distributed networks of contacts. Such tools can either complement or replace face–to–face meetings. Social software, such as e–mail and instant messaging (IM), already provide full support to interpersonal or group communication. Nevertheless, social networks remain often either invisible (e–mail) or private (buddy list). The introduction of online social networking sites (SNS) and mobile social software (MoSoSo) rendered them public, offering access to functionalities built around the interconnection of user profiles. Social connectivity is usually based on direct interaction or search for users according to specific criteria. However, social network data is not completely public: typically users can choose the level of visibility of their personal data through privacy management mechanisms. The first popular SNS, Friendster, was launched in 2002 and since then a number of similar applications have appeared and are now among the most popular Internet sites.
MoSoSo extends social networking to the mobile environment. Although MoSoSo applications are still relatively unknown, early versions were introduced at the turn of the millennium in parallel with the launch of smartphones, mobile devices with computer capabilities. Lugano [1] defined MoSoSo as
“a class of mobile applications whose scope is to support social interaction among interconnected individuals [...] exploiting the media convergence process and the increasing power of mobile devices to offer a variety of services.”
The technical convergence of computer and mobile networks opens opportunities for a synergy among SNS and MoSoSo, supporting social networking activity anytime and anywhere. At the moment, although much of the user–generated content (UGC) of SNS is created with mobile devices, the real potential of this synergy has not been realized. Despite of the diffusion of smartphones, few users benefit from mobile Internet services, as most of the mobile data traffic is still represented by Short Message Service (SMS). The under–use of advanced services is not only due to poor usability or marketing strategies, but also to the ...

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