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Media Sector - Television and Radio Free essay! Download now

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Media Sector - Television and Radio

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For Journalist first year reference

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Media Sector- Television

Television is a powerful medium for appealing to mass audiences- it reaches people regardless of age, sex, income, or educational level. In addition, television offers sight and sound, and it makes dramatic and lifelike representations of people and products. Focused TV coverage of public health has been largely limited to crises. However, for audiences of the late 1950's, 1960's and the 1970's, television presented or reinforced certain health messages through product marketing. Some of these messages were related to toothpaste, hand soaps, multiple vitamins, fortified breakfast cereals, and other items.

The Main Terrestrial Channels In Britain;

BBC
The BBC is the world's oldest and biggest broadcaster, and is the country's first and largest public service broadcaster. The BBC is funded by a government grant; it does not carry advertising. The grant is financed by the payment of a television licence fee that all households with a television must pay. However, the funds do not go directly to the BBC but to the Treasury instead, via a government body known as TV Licensing. The government has no legal duty to hand all or any of this revenue to the BBC but traditionally has done.
Its analogue channels are BBC One and BBC Two. The BBC first began a television service, initially serving London only, in 1936. BBC Television was closed during World War II but reopened in 1946. The second station, BBC Two, was launched in 1964. As well as these two analogue services, the British Broadcasting Corporation now also offers digital services BBC Three, BBC Four, BBC News, BBC Parliament, CBBC Channel, CBeebies, BBC HD, BBC Alba and BBC Red Button.

ITV
TV (Independent Television) is the network of fifteen regional and three national commercial television franchises, originally founded in 1955 to provide competition to the BBC. ITV was the country's first commercial television provider funded by advertisements, and has been the most popular commercial channel through most of its existence. Through a series of mergers, takeovers and relaxation of regulation, eleven of these companies are now owned by ITV plc, two by STV Group plc while UTV and Channel Television remain independent. ITV plc, the operator of all English, Welsh and Southern Scotland franchises, has branded the channel as ITV1 since 2001, with regional names being used prior to regional programmes only. STV Group plc, which operates the two other Scottish franchises, has now unified the regions under the single name of STV. UTV, the Northern Ireland franchisee operated by UTV plc, uses its own name on air at all times, while the independent Channel Television uses the generic ITV1 stream and its own name prior to regional programmes. ITV has been officially known as Channel 3 since 1990. ITV plc also ...

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