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vodafone plc business model
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| Words: 818 | Submitted: 30-Nov-2011
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Descriptionabout the current issues vodafone plc facing
Vodafone Group Plc is the world’s most successful telecommunication network company with a momentous influence in Europe, Middle East, Africa, Asia Pacific, and United States and has joint ventures in 14 countries having 7% global market share. The mobile supplementary of the group functions in the brand name ‘Vodafone’. The company operates as 45% stake in ‘Verizon Wireless’ one of the largest wireless operator in the United States. The mains services offered by Vodafone are mobile voice communications, texts, picture and video messaging, email and fixed broadband to congregate the customer desires in each and every sector of the field. Other than this services they are also providing mobile applications, data roaming, DSL and Vodafone Live with 3G (Third Generation). According to the estimation made in March 2010, the Group had 341 million registered customers, exclusive of paging customers, intended on an impartial basis in agreement with the Company’s percentage interest in these ventures and employees 85,000.
Vodafone started in the year 1984 as a supplementary Racal Electronics Plc. In September 1991 Vodafone separated from the Racal Electronics and named as an independent company. At present it operates as a public, limited company having foot prints over 32 countries across the world. The company having a registered office called ‘Vodafone House’ and it is incorporated in England. The UK based colossal Vodafone Group has stated its financial success for the three months ended 31 December 2010, with sectors optimistic recital prompting it to improve its forecast for the full year period. In its third financial quarter Vodafone saw service revenue scramble 2.5% annually to GBP 10.96 billion (USD 17.8 billion), with the company featuring the expansion to its sustained focus on data facility; GBP 1.33 billion was the turnover in the three month period from data base, upbeat 27.2% on an unprocessed basis, data attach rates and superior smartphone penetration were ascribed by Vodafone in Europe. The Vodafone’s supplementary ‘Vodafone Essar’ has began the rollout of a 3G network, and the sustained enhancement in turkey, investment in South Africa’s mobile data network and sustained capital expenditure in Europe to preserve higher network quality.
The main competitors comprise, Telefonica (O2), Deutsche Telecom (T-Mobile), Sprint, British Telecom, France Telecom (Orange), Hutchison Whampoa (3), China Mobile, Bharti Airtel and Reliance Communication (India).
There are many competitive advantages for Vodafone Plc over other networks in managerial strategy, service providing, variety of products etc. It has a better mobile infrastructure than nobles in all its foremost markets and benefits from superior comparative network, thus it liable to win the lion’s share of data driven intensification. The Verizon’s Wireless looking for by Vodafone is being very successful ‘best network’ message which by now claiming it possess ...
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