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SWOT ANALYSIS ON Virgin Atlantic Airways Free essay! Download now

Home > A Level > Business studies > SWOT ANALYSIS ON Virgin Atlantic Airways

SWOT ANALYSIS ON Virgin Atlantic Airways

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SWOT ANALYSIS ON Virgin Atlantic Airways - November 26th, 2010
Virgin Atlantic Airways Limited (operating as Virgin Atlantic) is a British airline owned by Sir Richard Branson's Virgin Group (51%) and Singapore Airlines (49%). It is headquartered in Crawley, West Sussex, England, near London Gatwick Airport.

It operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at Gatwick and London Heathrow Airport, using a mixed fleet of Airbus and Boeing wide-body aircraft. The company holds a CAA Type A Operating Licence to carry passengers, cargo, and mail on aircraft with 20 or more seats.[1] In 2009 Virgin Atlantic carried 5.42 million passengers, and in the year to February 2010 made an annual operating loss of 132 million on turnover of 2,357 million.


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
* Real estate
* Reputation management
* Unique products

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak real estate
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution






Strengths
Cost advantage
Asset leverage
Effective communication
High R&D
Innovation
Online growth
Loyal customers
Market share leadership
Strong management team
Strong brand equity
Strong financial position
Supply chain
Pricing
Real estate
Reputation management
Unique products
Weaknesses
Bad communication
Diseconomies to scale
Over leveraged fiancial position
Low R&D
Low market share
No online presence
Not innovative
Not diversified
Poor supply chain
Weak management team
Weak real estate
Weak, damaged brand
Ubiquitiouegory, products, services
Opportunities
Acquisitions
Asset leverage
Financial markets (raise money through debt, etc)
Emerging markets and expansion abroad
Innovation
Online
Product and services expansion
Takeovers
Threats
Competition
Cheaper technology
Economic slowdown
External changes (government, politics, taxes, etc)
Exchange rate fluctuations
Lower cost competitors or imports
Maturing categories, products, or services
Price wars
Product substitution

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