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Shopper stop – Building a retail brand Free essay! Download now

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Shopper stop – Building a retail brand

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Shopper stop – Building a retail brand


Company description
Shopper’s Stop Limited engages in retailing various household, consumer products, and books through departmental stores in India. Its Shoppers Stop stores offer apparel, accessories, cosmetics, and home and kitchenware products; HomeStop stores provide home decor products, furniture, bath accessories, bedroom furnishings, mattresses, draperies, carpets, modular kitchens, and health equipment; and Crossword stores offer books, magazines, CD-ROMs, music, stationery, and toys. The company also provides maternity, infant, and childcare products under Mothercare brand; educational toys for children aged 0-6 years under Early Learning Centre brand; food and grocery, general merchandise, and apparel under HyperCITY brand; and cosmetics stores under M.A.C., Estee Lauder, and Clinique brands, as well as involves in airport retailing through its joint venture with Nuance Group AG. It operates 30 Shoppers Stop stores; 4 HomeStop stores; 1 store under the Arcelia brand in Pune; 21 Mothercare stores, including 8 standalone stores; 59 Crossword stores; 10 M.A.C stores; 2 stores under the Clinique brand; 3 Estee Lauder stores in Bengaluru, Mumbai, and Delhi; 7 HyperCity stores in Amritsar, Bengaluru, Jaipur, Navi Mumbai, Hyderabad, and Mumbai; and 1 store in Hyderabad and 2 stores in Bangalore domestic airports, as well as 4 duty free stores in the international airports at Bangalore and Hyderabad. The company was founded in 1991 and is based in Mumbai, India.
Shopper stop – Building a retail brand
OCTOBER 3, 2010
To be a global retailer in India and maintain No.1 position in the Indian market in departmental store category. This is the vision with which the foundation of Shopper’s Stop was laid. Shopper’s top has grown from one store in 1991 to twenty four stores across India 2007. It has managed to establish itself as a household name in the markets it chooses to operate in and is committed to retailing superior quality products and services an above all, creating a complete shopping experience.
With an unparalleled assortment of the leading international and national brands in clothing for men, women, and kids accessories fragrances, cosmetics, footwear home furnishings and décor products the stores aim to provide shoppers a truly international shopping environment. It is a term synonymous with Lifestyle retailing a coordinated product offering and a superior shopping experience. His perhaps is the reason that it is only retailer from India to become a member of the Intercontinental Group of Department Stores (IGDS) along with 29 other retailers across the world, including Selfridges (UK) Karstadt (Germany), Takashimaya (Japan) and Lamcy Plaza (Dubai) to name a few.
Creating a strong retail brand has been achieved through the synthesis of various elements within the organization. Providing the right product mix, adopting the right systems and processes and providing the customer with a unique shopping experience has helped create a strong ...

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