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Pret A Manger Business model SWOT analysis Free essay! Download now

Home > A Level > Business studies > Pret A Manger Business model SWOT analysis

Pret A Manger Business model SWOT analysis

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Downloads to date: N/A | Words: 1313 | Submitted: 28-Mar-2011
Spelling accuracy: 96.8% | Number of pages: 6 | Filetype: Word .doc


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Pret A Manger Business model SWOT analysis

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INTRODUCTION:
Pret A Manger is one of the most well known sandwich retailers in the UK. It’s a unique blend of a restaurant and an Italian coffee bar. Pret makes available excellent foods items like sandwiches, salads and baguettes as well as hot beverages like coffee which makes a visit to Pret a memorable one.
Pret A Manger first came into existence in London where it opened a shop in the year 1986. Two college friends Sinclair and Julian came up with the idea of opening such an exclusive eatery which subsequently led to the birth of Pret A Manger.
In UK Pret has become a household name with 225 shops in UK, New York and Hong Kong. The company mission statement “Pret 'Creating hand-made, natural food, avoiding the obscure chemicals, additives and preservatives common to much of the 'prepared' and 'fast' food on the market today”, this is targeted to its customers it shows the direction in which the company is about and its values for fresh and natural foods on a daily basis.
The main objectives of this report is to carry a vivid strength, weaknesses, opportunities and treats analysis of Pret A Manger as well as the political, economic, social and technological factors that affect Pret A Manger.
The Strength, Weaknesses, Opportunities and Treat analysis of Pret A Manger are as follows;
Strengths:
Pret is a very profitable company enjoying an annual turnover of about £150 million.
Pret has a global coffee brand build upon a reputation for its rainforest coffee beans which are used within two weeks of roasting to ensure freshness.
Pret a manger was named first in the food service top 50 awards in 2005.




Weaknesses:
The company is dependent on its main competitive advantage of preparing fresh and natural foods, this could make them slow to diversify into other sector should the need arise.
The company has a strong presence in the United States and Hong Kong, three quarters of their cafes located in the home market. There is a need to look at a portfolio of other countries in order to spread business.
Pret A Manger has a reputation for special dishes every week, this means they are vulnerable to the possibility that their innovation might falter.
Opportunities:
Pret A Manger has the opportunity to expand its global operations. New coffee producing nations such as India and the Pacific Rim nations are beginning to emerge.
More people are seen to use Pret A Mangers ...

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