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Micro-Fine Technology Sdn. business analysis

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Downloads to date: N/A | Words: 2082 | Submitted: 31-Mar-2011
Spelling accuracy: 94.8% | Number of pages: 3 | Filetype: Word .doc

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Micro-Fine Technology Sdn. business analysis

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EXECUTIVE DIPLOMA IN
ENGINEERING BUSINESS MANAGEMENT

MODULE
STRATEGIC MARKETING

Contents
1. INTRODUCTION 2
1.1. PURPOSE OF EVALUATION ERROR! BOOKMARK NOT DEFINED.
1.2. TYPES OF EVALUATION ERROR! BOOKMARK NOT DEFINED.
2. COMPANY BACKGROUND 3
3. MARKETING DEPARTMENT MISSION 5
4. SWOT PEST 6
4.1. TECHNIQUE 1 6
5. MARKETING STRATEGY 11
6. ACTION PLAN ERROR! BOOKMARK NOT DEFINED.
7. BUDGET 14
8. CONTROL 16
9. CONCLUSION 17
9.1. TITLE ERROR! BOOKMARK NOT DEFINED.
10. APPENDIX 18
1. Introduction
Currently Micro-Fine Technology Sdn. Bhd. possesses about of the local market and Singapore market. In order to become market leader in near future, we offer a high quality product, competitive price and various services to our customers – all of which are necessary to make it in this highly competitive industry. Furthermore, we never forget that the key to success for Micro-Fine Technology Sdn Bhd is to offer its customers the latest technology and the most innovative services in meeting customer needs Micro-Fine Technology Sdn Bhd
.has positioning itself as a provider of high quality product as a relatively reasonable price. Micro-Fine Technology Sdn Bhd
can do this because we offer a combination of additional features and services that the competitor does not match.
i) Support the project teams to make competitive benchmarks, performance evaluation, field testing, marketing support 
ii)port the region with competition analysis and strategies for gaining competitive advantage 
iii)Support the manufacturing sites during the introduction, conduct field tests and performance checks to release the product in the market 
iv)Support in regional and customer events for set-up, demos and presentations 
v)Analys profitability of product range, actively participate in Profit Improvement Process to drive cost down
2. Company background
MICRO—FINE TECHONOGLY SDN. BHD:
The company was stated on July 1998 with present authorized and paid up capital at RM1,000,000 & RM500,000 respectively. Over a period of 6 years, the company has progressed from small scale, two man operating tooling firm to a highly specialized precision engineering company now which has a total workforce of 40 and an annual turnover of over RM3.5million. The company is principally engage in the activity of manufacturing fixture, precision metal, stamping CNC turning and other product like miscellaneous building & construction materials, minerals, ores & refractors, miscellaneous metal & metal Products, miscellaneous plants & machinery, ferro alloys, zinc alloys, copper alloys, metal & other alloys, ,miscellaneous handicrafts, gifts & decoratives, office automation products: printer, scanner, fax & copiers, pipes & tubes: aluminum, brass, bronze, copper & other metals The products are supply purely supply tp export-oriented multinational company such as Shimano Component (M) Sdn Bhd and Fujitsu (M) Sdn Bhd, Otokumpu Copper Products (M) Sdn Bhd and etc. The company is currently applying ISO 9002 for certificate of excellent. At the moment, company is operating from it own premises at No. 9 & 15, both at Jalan ...

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