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Marketing and Strategy examining the assignment Free essay! Download now

Home > A Level > Business studies > Marketing and Strategy examining the assignment

Marketing and Strategy examining the assignment

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Downloads to date: N/A | Words: 1287 | Submitted: 26-Nov-2011
Spelling accuracy: 99.2% | Number of pages: 4 | Filetype: Word .doc


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Marketing and Strategy  examining the assignment essay previewMarketing and Strategy  examining the assignment essay previewMarketing and Strategy  examining the assignment essay preview

Description

Marketing and Strategy examining the assignment

Preview

Marketing and Strategy examining the assignment

To understand what we need to do for an assignment we have to look carefully at the assignment outline, and organize the guidelines given to us. We can organize these in a number of ways:

The guidelines that fit together under 1 topic / requirement (e.g. literature review, data gathering)
The guidelines which fit together as a process
The guidelines which form the core of the assignment
The guidelines which you have to choose between

Task 1 There are two main topics / requirements to the guidelines (given below) identify what they are, and which of the following guidelines are related to them (i.e. subsections of them).

Task 2 Within the subsections identify which of the guidelines are more general (i.e. applying to all assignments that you write in NBS) and which are more specific (to this module)

Task 3 Within the subsections identify which of the guidelines require you to make a choice.

T1
T2
T3
GUIDELINE



Demonstrating your overall understanding of what strategy and marketing is about.



That you must use course theories / models / frameworks in your analysis and discussion.



You should focus on strategy and marketing issues, e.g. analysing the external environment, resources and capability, sustainable competitive advantage, target customers, 4Ps, etc. But it is important that your recommendations are grounded in reality so you may want to briefly, include issues around finance, people, etc.



Addressing strategy and marketing in this context.



Maintaining objectivity and that you demonstrate self-awareness to avoid being distracted by issues of prejudice, preferences and experience.



Gaining insight into the environmental (business environment) context of this business / organisation.



Your analysis must find, generate and use data.



Using literature from a range of sources, particularly academic journals. Academic journal papers are especially valued. A good reference list would be 20+ references, with the majority from academic journals.



Gathering data from a range of sources academic journals, other publications, data you collect, e.g. survey data.



Critically discussing your findings in relation to theory. Your task here is objective analysis, thinking, etc.



Making specific recommendations and supporting them with evidence and justification. (Whilst some specific recommendations may be more appropriate than others, there are no right answers, and you will be given credit for your recommendations provided they are supported with reasoning, evidence and data.)



Succinct discussion of all the key points will be preferred to the detailed analysis of only one or two points.



The report should be well structured and presented.
Looking at the specifics of the assignment

We have identified two main topics / requirements

a) You must use theories / models / frameworks in your analysis and discussion (focusing on marketing issues)


b) Your analysis must find, generate and use data


Task 4 Looking at the diagram from Principles of marketing, decide

What marketing issues ...

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