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Green Supply Chain Management and Reverse Logistics in Electronic Industry - Hewlett Packard Free essay! Download now

Home > A Level > Business studies > Green Supply Chain Management and Reverse Logistics in Electronic Industry - Hewlett Packard

Green Supply Chain Management and Reverse Logistics in Electronic Industry - Hewlett Packard

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Downloads to date: N/A | Words: 4913 | Submitted: 31-Mar-2011
Spelling accuracy: 95.5% | Number of pages: 29 | Filetype: Word .doc


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Green Supply Chain Management and Reverse Logistics in Electronic Industry - Hewlett Packard essay previewGreen Supply Chain Management and Reverse Logistics in Electronic Industry - Hewlett Packard essay previewGreen Supply Chain Management and Reverse Logistics in Electronic Industry - Hewlett Packard essay preview

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Green Supply Chain Management and Reverse Logistics in Electronic Industry - Hewlett Packard

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EXECUTIVE SUMMARY

Recently, there have been tremendous inquiries about environmental regulations and their impacts on the global supply chain that propagated by activist and NGOs all around the world. In the electronics industry, this has been hooked to a series of new regulations that address the hazardous materials built into products such as RoHS (Restriction on Hazardous Substances) and the take-back of items from consumers at the end of their useful life such as WEEE (Waste Electrical and Electronic Equipment). These issues have radically enlightened some of the giant companies and they had begun to instill the concept of global citizenship for the betterment of all.

At Hewlett-Packard, global citizenship is an integral part of its critical success factor. HP took into consideration the balance of economic concerns but focuses more on environmental aspects revolving their products design and development, operation management and supply chain, and engaging directly with stakeholders by using technology to benefit people, businesses, society and the environment. These allow them to continuously obtain competitive edge over other rivals by accepting and adapting to these challenges and offering the best solutions for innovation and growth.

Therefore, this paper is intended to discuss the arising issues of Green Supply Chain Management and Reverse Logistics in Electronic Industry by setting HP as an exemplary model in adapting to this revolutionized concept. Along the way, we will discuss on the ultimate electronics supply chain toward which HP is working and identify possible areas for improvement so as to be an explicit blueprint for others to replicate.
INTRODUCTION

Prolog

Global Citizenship can be defined as a moral and ethical disposition which can guide the understanding of individuals or groups of local and global contexts, and remind them of their relative responsibilities within various communities. This view is exemplified by the Bruntland Commission's report, “which stressed the shared destiny on the earth as a whole of the human species and argues that unprecedented form of cooperation among states and a heightened sense of urgency by states will be required to ensure the sustainability of industrial civilization”.

According to some accounts, citizenship is motivated by local interests (love of family, communal fairness, self-interest), global interests (a sense of universal equality), and concern for fellow human beings, human rights and human dignity. The key tenets of global citizenship include respect for any and all fellow global citizens, regardless of race, religion or creed and give rise to a universal sympathy beyond the barriers of nationality.

Brief History of HP

Bill Hewlett and Dave Packard were former graduates of electrical engineering from Stanford University in 1935. Under fellowship of a past Professor, Frederick Terman, they initiated the idea to form Hewlett-Packard Company in 1939 which operated from a small garage ...

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