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Dell case study Free essay! Download now

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Dell case study

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it is a business case study about dell


Dell, Inc. Is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States which develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell is listed at number 41 in the Fortune 500 list.
For more than 26 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust them to deliver technology solutions that help them do and achieve more, whether they’re at home, work, school or anywhere in their world.
• Dell has grown by both increasing its customer base and through acquisitions since its inception; notable mergers and acquisitions including Alienware (2006) and Perot Systems (2009).
• As of 2009, the company sold personal computers, servers, devices, network, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce.
• Fortune Magazine listed Dell as the sixth largest company in Texas by total revenue.[4] It is the second largest non-oil company in Texas – behind AT&T – and the largest company in the Austin area.

Guide Questions
1. What is your evaluation of Michael Dell’s performance in his roles as Dell’s CEO and Chairman? How well has he performed the five tasks of crafting and executing strategy that were discussed in Chapter 2?
I was impressed with what Michael Dell has done for the company. Dells first company, PC’s Ltd. had a strategy of selling PC computers which mimicked IBM, except for a few minor components, were being sold to price conscientious consumers, about 40 percent below the price of the best selling IBM. By selling the computers below market price, and generate rapid revenue growth for Dell. Michael Dell put tremendous effort into his company, working 18 hour days, and employing more than 40 people. I found it astonishing that at the end of that year, sales had reached 33 million. He later renamed the company in 1987, Dell, Inc. while seeking to refine the company’s business model, and production compactly, while focusing on building a deeper management staff and corporate infrastructure, while trying to obtain the same low cost. I was also impressed with the financials of the company during it first years at Dell, Inc. The company started selling to large companies, along with government agencies, and became a public company, raising$34.2 million in its first offering of common stock. In 1990 is had sales of $388 million. I strongly believe Michael Dell embraced ...

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