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COsmetics Free essay! Download now

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The Cosmetics Industry:
Cosmetic surgery


Cosmetic surgery is surgery that is performed to reshape normal structures of the body in order to improve appearance and self-esteem. It is first known to have been performed in Roman times.

The Romans had the ability to perform only simple cosmetic procedures such as repairing damaged ears (otoplasty). Another popular procedure in the Roman era was that of the removal of branding and scars. This was an expensive procedure, but freed slaves were willing to pay this price as it was felt that it would reduce the stigma of having been a slave (Tidwell).

Due to the many dangers of surgery in the Roman era and the years following, cosmetic surgery was rarely performed until the 1900’s.

Cosmetic surgery techniques were then developed by plastic surgeons to repair facial deformities caused by the war. The wars in the 20th century resulted in damaged facial features, which greatly accelerated the advancement of plastic surgery and quickly became the starting point for cosmetic surgery (Anon, 2007)

At the end of world war one, the high number of shattered faces that were rebuilt by cosmetic surgery procedures was recorded by the press in order to restore hope among soldiers. Plastic surgeons also began to realise that cosmetic surgery could also be used for an aesthetic nature to enhance beauty, and so overtime additional procedures were developed including techniques such as liposuction, tummy tucks and body contouring in addition to facial surgeries.

Cosmetic surgery used to be reserved for the rich and famous, but in today’s society it is performed on a wide variety of patients from varying social classes. In 2007 alone, there was more than 11.5million cosmetic surgery procedures performed throughout the world. That an increase of 50% from 2000 (Anon, 2007). Men are also increasingly going under the knife. Tummy tucks for men were up 60% in 2007 compared with the previous year (Anon 2008)
In the UK, 577 000 cosmetic surgery operations were carried out in 2007 (Anon, 2007). The most popular operations requested by women are breast enlargement, breast reduction, facelift and liposuction. For men, the most popular procedures are rhinoplasty (‘nose job’), liposuction and eyelid lift.

Respectable clinics for cosmetic surgery will encourage a ‘cooling off’ period after the initial consultation of about 2-3 weeks so that the customer can think clearly about the procedure before making a final decision of whether they want to go through with the ...

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